when talking about managing client relationships, it is important to realize the value of a client. each client is special and important, and deserves the best quality of service possible. you need to know your “client factor” and the “client market”. client factor means “important information about the clients mixed with the financial value of the client.” and client market refers to where you salon/spa is located and what type of client base you have. if you are in a high end part of town, as opposed to a lower income section of town then you are more likely to pull in high earning clients, ones who are possibly willing to pay more for services or products. 

understanding how valuable one client is can determine your personal success in that job. if one client comes in and has a great service done to her, you were extremely warm and friendly as well as talkative and open, then the likely hood of her telling at least 3 of her friends and family  goes up substantially. for each of those three people, they will each tell three of their friends and so on and so on. the opposite makes and even bigger impact. if you have one client come in and they weren’t treated with the excellent service they deserve, then they will be completely unsatisfied, and end up telling at least 10 of their friends and family, and then each of them will tell around the same number. bad new travels fast in these types of situations.

if you want to build up a clientèle, the best way is to be friendly, consistent and give 110% each and every time. another good way is to make your clients feels special each time they come in by doing something nice, like remembering a specific thing they told you about what was upcoming in their life. for example, a woman comes in in june to get her nails done or her sons wedding, when she comes back in july for a service, show her you were listening and ask her about it. it will make her feel like you really care. she is much more likely to come back and request you.